Consulting and Investment Vehicle for Guy Lawrence and Partners
35 years operational experience in drinks across all roles, categories and geographies
Experience
CEO Brockmans Gin, Jagermeister UK and Latin America, MD Russian Standard Vodka, Global Brand Director Bacardi, Dewars Whisky, Cazadores Tequila, Baron Otard Cognac, Bacardi RTD. Non-Exec Chair La Hechicera, The Drinks Trust
Specific Sector Experience
Rum, Gin, Tequila, Whisky, Liqueurs, Vodka, Cognac, Vermouth, Sparkling Wine, Wine, Non-Alc, Soft Drinks, RTD, Beer
Buy Side supporting
☐ Medium Sized Drinks Companies
☐ HNW Individuals
☐ Private Equity
☐ Commercial Due Diligence
☐ Integration
Sell Side supporting
☐ Small Medium sized drinks Companies
☐ Turnaround
☐ Sell optimisation
☐ P+L Management and Optimisation
☐ RTM insights
☐ Innovation and Marketing Support
☐ Start Up Optimisation